Program Overview

The M.A. program in Global Journalism and Communication is the first of its kind in China and targets foreign students from overseas. You will study the impact of globalization on journalism, communication, politics, economy, culture and society at the School of Journalism and Communication, SISU, one of the pioneers in global journalism teaching, global media practices and studies on global communication as well as global advertising and marketing practices in China.

The program enables you to experience the changing landscape of global media and global communication perspectives in this world cosmopolitan of Shanghai. You will have access to scholars, experts, media professionals and corporate practitioners in global media, new technology, global communication studies and advertising and marketing spheres.

The program has three core modules in Chinese Media & Global Journalism, Global Communication, and Global Advertising, and can offer a master’s degree in journalism, communication, and advertising respectively.

Aiming to develop you intellectually as well as enhance you professionally, the program provides a strong all-round package that teaches you practical journalistic skills, prepare you to write rigorous, responsible journalism in the global sphere, help you communicate effectively in China and your home countries for global entrepreneurship in terms of global media studies, public relations, global advertising and marketing issues. You can examine and participate in the process of global content creation and distribution and develop your understanding of the role of strategy and planning, based on practices in China. You can learn how to communicate strategically for business and cultural purposes and think more critically, by tapping into the sphere of global journalism and communication and by finally involving yourself in the global advertising and marketing practices in the global corporations based in Shanghai.

This program is a two-year program. Most students can finish taking all the courses in the first year and do internship and prepare MA thesis in the second year.


Language and Basic Courses (9 credits)

Chinese Language (Level 1, Level 2)

An Introduction to China

GJC Core Courses (three courses, 4 credits)

Mass Communication Theory

Research Methods and Applications

Core Courses for Chinese Media & Global Journalism (four courses, 8 credits)

International News Reporting

History of Global Journalism

Globalization, Social Development & Media

Culture and Media in China

Core Courses for Global Communication (four courses, 8 credits)

Global Public Opinion and Chinese Media

Globalization, Social Development & Media

New Media and Society

Media and International Issues

Core Courses for Global Advertising (four courses, 8 credits)

Marketing Communications

International Advertising

Social Media Marketing

New Media and Society

GJC Electives (four courses, 8 credits)

Students can take any English language courses either from School of Journalism and Communication or from other schools of the university.

Media Project

Internship or academic activities (2 credits)

MA Thesis

Total Courses required: 31 credits

Application Qualifications

Applications are open to non-Chinese citizens with reliable financial support and stability who are university graduates with a completed bachelor’s degree (transcript required) and in good health.


English Language Proficiency

Applicants must have a good command of English, with one of the following: TOEFL IBT (internet based) test result of at least 80 points, TOEFL (computer based) test result of at least 213 points, TOEFL (paper based) test result of at least 550 points, or IELTS test result of at least 6.0.  This requirement does not apply to an applicant who has studied for at least two years at, or received a degree from an English speaking high school, college, or university.

Applicants with IELTS between 4.5 and 6.0 or equivalent may be admitted conditionally. Conditional students will be required to pass an Entrance Examination in English.

Entrance Examination

The Entrance Examination includes both a written and oral test, usually held in May or early June. Exact examination date and place arrangements (with an option for an on-line Skype interview in special cases) will be sent out by the SISU Graduate School via email communication.  Subjects of the Entrance Examinations are listed in the Majors of SISU’s Master’s and Doctor’s Degree Programs in 2015.

Application Deadline

May 15. Applicants for scholarships should follow the application regulation of scholarships.


Tuition and Fees

Application fee:



26,000 RMB /Year

Insurance Fee:

600 RMB /Year